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At OrthoMedia, we believe every successful project begins and ends with
open
and honest
communication with our clients. At the start of every project, there
are always questions and concerns. Hopefully the following
frequently asked
questions and answers will help. If not, or if you
have additional questions,
please feel free to contact us at any
time. We’re glad to help!
Q:
How much does it cost?
A: The
simple answer is, it depends. We do offer a standard video
production package, but we also offer “a la carte” services to fit
the individual needs and wants of each particular client. In any
case, however, you can rest assured our pricing is straightforward
and more affordable than you think! We don’t charge by the hour, and
we don’t believe in fine print. Contact us any time for an estimate!
Q:
Can I add videos to my existing website?
A:
Almost certainly! In fact, many clients we work with are perfectly
happy with their current website... they simply want to add some
action, excitement and emotion to it, by adding video. We’ve worked
directly with companies like OrthoSesame and Televox to add stunning
videos to our clients’ web sites, with no problems to speak of.
Sometimes, minor design changes are necessary to accomodate the
videos, and that‘s why we always encourage our clients to check with
their website people first, before beginning the video production
process.
Q: Is
there a monthly charge to add videos to the site?
A:
Absolutely not! Once our work is done and our videos added to your
site, we don’t charge any monthly hosting fees, maintenance fees, or
fees of any kind.
Q: Do
I need to worry about scripting? Storyboarding? Etc.?
A: No.
All we'll ask you to do (apart from helping with scheduling) is send
us a short list of "key points" about your practice which we'll use
to craft a script for the welcome video. We'll write the script and
send it to you for approval in plenty of time to make any changes
before the actual shoot.
Q:
Can I use the videos for something other than my website?
A:
Definitely! One of the great things about the way in which we work,
is
the fact that we produce your videos to
be used across the digital spectrum. For
instance, in addition to your website, we can upload your videos to
popular social
networking sites like Youtube, Facebook, and Myspace.
And, why not
play them on a loop on the TVs in your waiting area? We
can do that for
you too! And use your videos to craft a killer TV
commercial. The list goes on and on. Bottom line: your videos will
be an incredible marketing vehicle for your practice, and we can
help you take advantage of them in as many ways as possible!
Q:
How long does the process take?
A:
Again, it depends - but it generally takes a few weeks from
start-to-finish. During the pre-production process, we consult with
each client to work up a “game plan” so to speak for the project,
and work out all of the details of the shoot days. Then production
begins! We typically spend two days on-site, shooting video and
conducting interviews. After that, we return to our offices to begin
post-production... which involves editing the video, music and
graphics. Once the client approves the videos, we encode them to
play on the internet, and then work with the client’s website team
to add the videos to the site.
Q:
I’m always very busy. My staff is very busy. How much time do I need
to devote to this?
A:
Another great reason to choose OrthoMedia is the fact we have years
of experience working in real-world orthodontics... so we know how
hectic and crazy your office can get. Better still, we know how to
work around that craziness to make sure you’re not distracted from
the truly important tasks of running and marketing your practice.
All it takes is a couple of phone calls and emails over the course
of the project, and of course a couple of days in your office for
the actual video shoot. Beyond that, we take care of everything for
you! It’s that easy!
Q: Do you offer any kind of
exclusivity?
A: Absolutely! Our exclusivity
agreements are tailored for each individual client, and are
generally based on a certain geographic radius over a certain amount
of time. And we'll be happy to work with you to come up with an
exclusivity agreement everyone can be comfortable with.
Q: Will your videos play on mobile
devices like iPads and iPhones?
A: The answer is yes and no. The videos
we'll place on your actual website are encoded in Flash format,
which is not supported by Apple mobile products like iPhones or
iPads (though they will work fine on most other devices that do
support Flash). But you can still play your videos on these popular
Apple devices, either by copying the video files directly to the
device itself, or by uploading the videos to YouTube and viewing
them using the Youtube app on your device. We are also staying on
top of the development of the next generation of online video
formats (such as HTML5) - which, when ready, will support videos
like ours across most every type of computer and/or mobile device. |